How Brand Activation Marketing Is Helping Businesses Succeed.
Social media is one of the most exciting innovations of our time. Ever since the social media fever caught up with many people, their numbers have been increasing. They have managed to connect people and opened up the world.
Companies are also using these platforms to increase their market share and grow their brand. Social media marketing is not something new and nearly every business is using this strategy. It was estimated that in 2015, businesses used a combined $2 billion in advertising alone through these platforms. The biggest beneficiary of these funds was Facebook and Twitter.
However, with the increasing number of social media today, companies like Instagram, which is owned by FaceBook, are taking the market by a storm. Instagram has given its users the power of using their influence to make an income. These days, it is becoming a trendy thing for companies to approach these influencers to try and grow their brand awareness through recommendations to their followers.
Businesses are benefiting from the services of millennial influencer network found on Instagram. What the influencers do is to recommend some of the products to their followers. Two ways are used to pay these influencers, either by giving them a contract or by paying them on the spot.
Influencers are more preferred than the traditional marketing agencies due to their relationship with their followers. According to research, people make a buying decision when they are recommended by the people they look up to. Influencers have managed to help many businesses witness instant success through their marketing strategies.
It is very easy to find these influencers come up with a marketing agency. Most of them don’t usually have all this planned out, but they are forced to adopt due to the demand.
Using social media to reach out to your clients have been the defining factor to many businesses’ success. Social branding is one of the most important aspects of any business to progress and grow. If a business employs the best social media marketing campaigns, the results are usually impressive.
There is no disputing that social media is one of the best marketing strategies that any business can use. Currently, it is estimated that all social media platforms have a combination of over 4 billion registered users. If you manage to target these users well, you have a higher chance of converting many of them into buyers and customers. Since a business cannot afford to reach out to each and every one of these people, they prefer to use the help of social media influencers. According to some experts, the number of these influencers is said to be twice the current number in the next few years.