Websites are designed for real people and search engines. Therefore, when designing a site, it’s important for designers to create SEO-friendly sites that rank high in the SERPs. SEO specialists, web designers, and internet users speak different languages, and because of this, designers should understand how the three relate to one another.
Internal Linking and Easy Readability
A core web design principle is the user’s ability to engage with the site. Simple tasks such as differentiating links from body text can help the audience navigate the site in ways that translate to improved SEO results.
Reduced Download Times
Abandonment rates increase significantly as page load times increase. Slow-loading sites indicate to Google that there’s a gap between the site and what the user wants, and the site’s rankings can suffer. Web designs should focus on fast, clean code, as well as keyword validation. By giving the audience reassurance that they’re in the right place, load time becomes less of a consideration.
As most designers know, content is king. Fresh, keyword-relevant content continues to be at the core of effective search engine optimization practices, and web designers should support it by having a layout that’s ready for content. This means creating content, meta tags, and other features, and providing room in the overall design for regular updates. The simplest way to do this is to set up a blog and post articles on a regular basis.
Ensure that URLs are SEO-Friendly
This step is somewhat self-explanatory, but it makes sense. If people can understand URLs and what’s expected on pages, so can the search engines. Google and the other search engines crawl URL names, website themes, and content, and they set sites’ ranking priority accordingly.
There’s no quick, one-size-fits-all solution for web design and SEO. It’s a delicate balancing act between maximizing a site’s SEO potential without taking away from its form and function. The overall focus should be on user experience and usability. If visitors find a site hard to use, not only will they leave, but the site’s position in the SERPs will suffer. By following these tips, designers can provide better results for clients. Visit https://www.linkedin.com/in/joseph-kashurba-8b664519 for more web design tips.