A form of direct marketing which is described as an advertising method allowing businesses and organizations to communicate to their past, current and future customers by sending them letters, postcards, and other promotional materials through the post office can be referred to as direct mail. Direct mails can also be used in sending catalogues, newsletters and sales letters in advertising as it is effective as well as profitable. Direct marketing can use other ways of reaching to customers other than direct mails such as cell phone text messages, emails, websites, online adverts as well as using social media networks. Using direct mails in advertising products and services of a given business or organization is important as it allows one to communicate with the customers where one on one communication is impossible and it also makes it simple to keep records of the number of customers that have been reached.
One major step when doing direct mails is to come up with a list of ideal customers. The products and services a business or organization is dealing with are the main determinants of the target customers. Magazines, learning institutions, credit card companies as well as renting from mailing list brokers are some of the ways in which a business or organization can get the list of the mailing address when sending direct mails. Getting more specific to the targets customers when sending direct mails is important as it will help save on cost. Direct mails should be used to reach to new customers to encourage them to buy products and seek services through giving some incentives such a lower price than the normal price for their first-time customers. Tokens of appreciation can be added when sending direct mails such as calendars and shopping bags would be also good in winning new customers as well as retaining those available. Follow up should always be done by using other direct marketing channels such as cell phone text messages should also be done to determine whether the direct mails were received or not and if not to resend them again.
The services of commercial printing companies are used in printing letters, postcards, newsletters, brochures and others materials that are sent to customers through direct mails for businesses and organizations. Depending on the target customers, effective keywords and colors is important so as to appropriately promote the products and services of an organization or business. The cost of printing that the commercial printing company should also be reasonable for a business or an organization.
Direct mails can be effective in getting customers response if they got to the targeted customers as well as they were properly written with their costs being reasonable mostly when doing bulk mailing other than regular mails.